Increase Google visibility for queries like “greetings”, “birthday wishes”, “holiday cards”, cover seasonal peaks (holidays, birthdays), improve indexation of a large template/category catalog, and grow organic user actions.
We started MobileCards SEO with a full audit focused on catalog indexation, duplicate pages, canonical and pagination setup, and the way template pages were generated. Then we built a semantic core centered around seasonality and user intent: birthday greetings, anniversary wishes, major holidays, name-day greetings, and queries by format (e-cards, images, animated cards, short wish texts). Based on clustering, we refined the site structure by organizing categories and subcategories and creating SEO landing pages for top holidays and greeting types, allowing us to capture long-tail demand and reduce competition on broad terms. We optimized metadata and headings across priority pages, removed repetitive template patterns, and added unique category descriptions and “how to choose” guidance to reduce thin-content risk and improve relevance. A dedicated image SEO stream was implemented: proper alt text, file naming, compression, and lazy loading, which improved performance and increased visibility in image search. Internal linking between holidays, themes, and popular templates was strengthened to speed up indexation and increase session depth. Finally, we implemented structured data (breadcrumbs and collection/category signals) and set up analytics for key actions (template views, creation flow, text copy, sharing), so performance could be tracked not only by traffic but also by conversions. As a result, MobileCards achieved more stable organic growth, stronger visibility during seasonal peaks, and a higher share of targeted visits to category and template pages.
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