Increase organic traffic for medical and local queries, improve visibility of clinic services, and grow appointment bookings via the website.
The SEO campaign for TravmaSport began with a comprehensive website audit, analyzing indexation, technical errors, loading speed, mobile usability, and compliance with medical content standards. Special attention was given to building a semantic core covering patient queries related to sports injuries, orthopedics, rehabilitation, and post-surgery recovery. Based on keyword clustering, the site structure was refined by creating dedicated landing pages for injury types, treatment methods, and location-based searches, improving relevance and search rankings. We optimized metadata, headings, and on-page content according to E-E-A-T principles, emphasizing doctors’ expertise, clinical experience, and real treatment outcomes. Structured data for medical organizations was implemented to enhance search result appearance and user trust. To improve conversions, we optimized appointment booking UX, reduced friction in the user journey, and added patient reviews. In parallel, a content strategy was launched, producing educational articles on injury prevention, recovery after physical activity, and athlete care, attracting additional informational traffic. As a result, the clinic achieved steady organic growth, stronger rankings for key medical queries, and increased appointment requests.
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