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UGC Creators Marketplace

UGC Create is a platform that allows brands to find creators for producing authentic video content.
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Task:

Create an online platform that connects brands and UGC creators for fast ordering of authentic video and photo content for marketing and advertising.

Solution:

A modern web platform was developed to automate the process of creating user-generated content (UGC), enabling brands to quickly find creators, launch projects, and receive ready-made videos for advertising and social media. The platform optimizes the entire collaboration cycle — from briefing to receiving the final content.

The service implements a convenient interaction model: a brand creates a project, receives proposals from creators, selects a performer, and receives the finished video in a short time.

Implemented features:

Core platform functionality

  • project creation with briefs and video requirements;
  • receiving proposals from creators and selecting performers;
  • content delivery through the platform with execution control;
  • rating system, reviews, and creator portfolios;
  • secure collaboration model with payment escrow.

Features for brands

  • search for creators by style, niche, and experience;
  • ability to launch multiple projects simultaneously to scale content production;
  • receiving videos optimized for TikTok, Instagram, YouTube, and advertising;
  • reduction of production costs by working with independent creators.

Features for creators

  • creating profiles and portfolios to attract brands;
  • submitting proposals to active projects without intermediaries;
  • guaranteed payment upon completion of work;
  • building ratings and receiving repeat orders.

Business logic and product value

  • UGC content looks natural and increases audience trust in the brand;
  • UGC-format videos can convert 30–50% better than traditional advertising;
  • fast content production within days without complex production processes;
  • ability to test different creatives for performance marketing.

As a result, an effective marketing tool was created that helps brands quickly scale their content strategy, increase audience trust, and reduce the cost of producing advertising materials.

Technologies:

Laravel, PHP, MySQL, JavaScript, Vue.js, HTML5, CSS3
UGC Creators Marketplace

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