We begin with your sales structure, stock, brands, data sources, branches, and lead process. We then design the journey from model discovery to a qualified enquiry, build the catalogue and integrations, and validate everything with real sales scenarios.
We study the dealership model, brands, new or used inventory, locations, stock sources, CRM, campaigns, and salesperson workflow. Competitors and search demand are reviewed.
We define categories, filters, vehicle pages, brand and model sections, test-drive, trade-in, finance, and lead routing. Dealer groups use principles from corporate website development.
The visual system follows dealership positioning and, where applicable, importer requirements. We focus on mobile catalogue use, comparison, photography, and conversion actions.
We build filters, cards, forms, favourites, comparison, and content management with responsive performance. The technical base supports new website promotion.
Agreed systems are connected and stock updates, pricing, lead delivery, duplicates, images, and feed errors are tested across devices and realistic data volumes.
We deploy the website, connect analytics, Search Console, and indexation, train the team, and monitor forms and integrations after release.
Tell us about your brands, inventory volume, locations, CRM, and current lead process. We will recommend a catalogue structure, filters, vehicle detail page, test-drive and trade-in forms, and integrations that match the way your dealership operates.
After the consultation, you receive an initial budget, timeline, and scope. The website will be prepared for SEO, advertising, analytics, regular inventory updates, and future expansion.
| Showroom Start | Sales | Dealer Network |
|---|---|---|
| Price: from $900 | Price: from $1,800 | Price: from $3,500 |
| Development — 18–25 business days | Development — 30–45 business days | Development — from 55 business days |
| Design adapted to the showroom identity | Custom UX/UI design | Design system for multiple locations or brands |
| Up to 7 information pages | Up to 15 pages and content types | Advanced brand, location, and market architecture |
| Managed vehicle catalogue | Catalogue with advanced filters | Large inventories, multiple sources, and import rules |
| Basic vehicle page with gallery | Trims, specifications, favourites, and comparison | Custom records for brands, new cars, and used stock |
| Consultation or test-drive form | Test drive, trade-in, finance, and quotation | Advanced workflows, calendars, and team routing |
| Manual price and status management | One feed or system import where an API exists | CRM, DMS, API, and multi-system synchronisation |
| One showroom and contact set | Several locations with lead routing | Network of showrooms, inventories, and regional teams |
| One language | Up to three language versions | Multi-region localisation |
| Basic SEO and analytics | Model SEO structure and conversion events | End-to-end analytics from campaign to sale |
| Simple CMS | Inventory, offer, and content management | Roles, approvals, and synchronisation logs |
The table provides an initial budget framework. The final estimate follows an assessment of brands and locations, inventory volume, data structure, enquiry types, languages, integrations, and the content that must be produced or migrated.
A buyer rarely chooses a car in one visit. They compare models, return to trim levels, verify availability, plan a budget, review warranties, and only then contact the dealership. The website should support this journey rather than stop at a brand list and phone number.
For the sales team, each enquiry needs context. A lead without a selected car, location, or campaign source forces the salesperson to repeat basic questions. A well-designed form retains the model, trim, request type, UTM parameters, and landing page.
A smaller independent showroom may manage vehicles manually through the CMS. A manager adds the record, images, price, and status and removes it after a sale. This is straightforward but needs a responsible editor and clear freshness rules.
A large dealer group typically has a CRM, DMS, inventory system, or importer feed. The website should consume structured data automatically. Before estimation, we inspect API documentation, update frequency, unique vehicle identifiers, status values, specification formats, image quality, and failure behaviour.
For new vehicles, the long-term model page should be separate from an individual unit in stock. The model page explains design, technology, powertrains, and variants, while inventory lists available colours, trims, prices, and locations. This keeps a useful landing page online when a particular unit is temporarily unavailable.
Every used car is a unique item. Its record may include year, mileage, engine, transmission, drivetrain, service history, inspection results, warranty, and authentic photographs. Sold URLs need an intentional lifecycle and relevant alternatives rather than an expanding collection of soft 404 pages.
Filters should reflect actual stock. A single-brand dealer may prioritise model, body, engine, and trim. A used-car marketplace needs year, price, mileage, transmission, drivetrain, and fuel. Empty combinations should not generate thousands of indexable URLs.
The vehicle page begins with decision-making information: strong photography, price, status, essential specifications, and location. Detailed equipment, warranty, purchase terms, and documents follow. Test-drive, trade-in, and consultation actions remain visible on mobile.
Comparison is valuable when trim data is genuinely structured. The table should highlight differences rather than repeat a long list of identical features. Favourites support return visits; an account is unnecessary when browser storage can solve the requirement more simply.
One generic contact form hides intent. A test-drive request needs the car, location, contact, and preferred time. Trade-in needs the current vehicle, mileage, and optional images. Finance needs a preferred deposit, term, and permission to pass details to the appropriate partner.
A finance calculator must present an indicative result with a clear disclaimer. Rates, fees, and programme availability need a controlled source or responsible editor. The interface must not imply guaranteed lender approval.
Before integration, we define fields, validation, ownership, duplicate rules, and a successful delivery state. The CRM can receive the vehicle, request type, showroom, UTM parameters, landing page, and client identifier with the contact. If the API is unavailable, the lead needs logging, retry, or a backup notification instead of disappearing.
Dealer groups route leads by location, brand, region, or sales queue. The team must agree who changes status and which system remains the source of truth. The website should not create a parallel lead database that salespeople ignore.
Each location needs current contacts, hours, map, brands, services, and available vehicles. A form from that page should retain the showroom context. Authorised dealers also need to respect brand guidelines and importer requirements while preserving coherent group navigation.
When the business includes new sales, used cars, service, and parts, these journeys require clear separation. A buyer should not land in a repair booking form, while an existing owner should reach aftersales quickly.
Search architecture follows brands, models, vehicle types, regions, and genuine offers. Not every filter combination deserves a landing page. Indexable URLs need standalone usefulness, stable stock intent, appropriate titles, H1, canonicals, internal links, and meaningful content.
Performance matters for image-heavy catalogues. Generate responsive sizes, use modern formats, lazy-load below the initial viewport, and prioritise the primary image. Before replacing an existing platform, an SEO audit helps preserve valuable pages and traffic during migration.
Analytics can record vehicle views, meaningful filter use, favourites, comparisons, phone clicks, form opens, and submissions. Micro-conversions are not the final outcome. CRM statuses should return qualified lead, test drive, agreement, and completed sale.
This allows comparison across campaigns, models, locations, and request types. Ongoing internet marketing can then optimise for commercial value rather than inexpensive forms from people who cannot be reached or are not ready to buy.
Cost depends on unique templates, inventory complexity, data volume, design, comparison, favourites, languages, locations, CRM, DMS, calculators, and analytics. Integration is often the largest uncertainty, so documentation and test access are needed before a final estimate.
Prepare brands and locations, a sample inventory export, price and status rules, brand guidelines, importer requirements, enquiry types, and the sales workflow. After launch, assign owners for stock, campaigns, finance terms, and content. A dealership website is a living sales product whose quality depends on current data as much as code and design.
A focused website with a managed catalogue starts at $900, a custom catalogue with filters and CRM from $1,800, and a platform for major inventory or multiple locations from $3,500. The final estimate depends on data sources and integrations.
A basic version usually takes 18–25 business days. A custom integrated catalogue takes 30–45 days, while a multi-location platform with complex synchronisation starts from 55 business days.
Yes, when the CRM, DMS, inventory platform, or supplier offers a suitable API or structured feed. We define import, update, sold-status, image, and error-handling rules.
Yes. Pre-owned listings can include year, VIN according to business rules, mileage, ownership, history, condition, inspection, warranty, and unique images. We can also collect acquisition or consignment requests.
Yes. The form retains the exact vehicle, location, and campaign source. Available slots can be shown when a reliable calendar or API exists; otherwise a salesperson confirms the time.
The customer submits make, model, year, mileage, contact details, and optionally photographs. The CRM or responsible team receives the data, while the final value remains subject to physical inspection.
We can build an indicative deposit, term, and payment calculator or integrate a finance partner widget. Rate sources, disclaimers, and calculation rules must be agreed before development.
We provide an indexable brand and model structure, metadata, canonicals, sitemap support, performance, and page management. Sustainable growth still requires keyword research, useful content, analytics, and ongoing work.
Yes. Inventory can show branch availability, while every location has its own contacts, hours, vehicles, and lead routing. Editorial permissions may also be separated by location.
We need brands, approximate inventory size, locations, pricing rules, brand assets, access to the stock source, and an outline of the sales workflow. Missing data or content can be included in the project plan.
